Yonder & Beyond equip startups with vital capabilities beyond capital. Our philosophy is to invest in people, as well as invest in their business, so they can both grow and succeed. We are dedicated to contributing to the development of businesses through our resources, experience and relationships.
We have already started on our journey. We are a publicly traded company, listed on the Australian Securities Exchange (ASX:YNB). With a strong and dynamic portfolio that spans the mobile, entertainment and service sectors, our businesses are already experiencing success in their different stages of development. Through our management and expertise, we are accelerating their growth to new markets and creating synergies between our businesses.
We believe in making people work together. Our world-class management team work with each of our portfolio businesses in each area to improve their product, content, technology and value. With a collective wealth of knowledge, contacts and skills, we have expanded our businesses to the USA, Australia and Europe.
This is just the beginning. We have strategic plans to globalise our portfolio businesses whilst continuing to invest in people with great ideas. As our portfolio continues to grow, so will our idea about what technology is and how we use it.
Shashi Fernando - Chief Executive Officer
Shashi Fernando is a successful innovator and entrepreneur, who has a reputation for being a visionary with the ability to transform complex concepts into simple and compelling content. Shashi was twice named as one of the most powerful people in mobile, and was the CEO and Founder of Saffron Digital which he sold to HTC Corp in 2011 for $US50m.
Under Shashi’s leadership, Saffron Digital built a reputation for being a technology leader and innovator, winning multiple awards and accolades whilst being profitable and achieving 100% growth for 3 years. Saffron Digital became a pioneer in the media and technology industry, securing clients such as Vodafone, Samsung, Paramount Studios and Disney. Upon its sale to HTC, Saffron Digital was deployed in over 40 countries, in 17 different languages and had offices in the UK, USA and Poland. Following Saffron Digital, Shashi joined HTC as Chief Content Officer and was on its Board of Directors.
After being an Angel investor to several start ups, Shashi started Yonder & Beyond with the aim to assist start ups with additional resources beyond capital. The businesses within Yonder & Beyond’s portfolio rely upon the value-add that Shashi and his world-class management team bring, with their wealth of knowledge, contacts and capabilities.
Shashi is a proven performer in delivering world class mobile solutions.
Throughout his career, Shashi has created a myriad of relationships around the globe, gaining significant experience and respect in the content, mobile and entertainment industry.
John Bell - Chief Financial Officer
Former CFO of Saffron Digital and Director of Barringtons.
John is a Chartered Accountant and has spent more than 10 years as a financial and reporting senior executive. John has deep experience negotiating and managing contracts with key content and technology partners globally.
Mahmood Dhalla - Chief Product Officer
Formerly Global Director of Products at HTC, Mahmood also spent over 10 years at Microsoft in senior management roles focusing on the product management of some of the most iconic products including time working on advanced prototypes.
There Mahmood was based both in the US and in London and ran global cross functional teams. Mahmood has five software patents on his name.
Peter Sedeffow – Chief Technology Officer
Peter has been the founding CTO of Saffron Digital where he was instrumental in creating, developing and scaling the most advanced mobile video platforms used by most major technology and telecom operators globally, including HTC, Samsung, KDDI, Vodafone, LG, T-Mobile, etc.
Peter has unmatched experience deploying global solutions for top notch partners.
Peter hold 12 patents in video encoding.
Shaun Gregory is Managing Director of Telefónica Digital’s global advertising business providing leadership to new, developing and established media businesses in more than 30 countries. Prior to this role he launched and was the Managing Director of O2 Media, where along with the UK Executive team, to helped transform O2 from a ‘pure play’ Telco into a connectivity service brand.
Before joining O2 in February 2009, Shaun was the Chief Executive of Blyk the world’s first advertiser funded mobile network. He was also responsible for the strategy and fundraising of the UK business. Before moving into mobile, he was Director of New media at Telegraph Media Group and prior to that the Managing director at EMAP Plc.
Brad is a seasoned digital media executive specialising in mobile content distribution, mobile gaming, content licensing, digital policy, digital rights management (DRM), business development, strategic development, business planning and product development.
Brad is currently Vice President of Product Development, Global Digital Business at Sony Music Entertainment. In this role, he is responsible for overseeing application development for the IOS, Android and Spotify platforms, as well as identifying, building and launching new products and services that leverage SME’s artists, music and brands across digital platforms.
As Senior Vice President of Digital Distribution for Sony Pictures Entertainment, Pete is responsible for digital business development for Sony Pictures across Europe, the Middle East and Africa. His work Includes film & TV licensing, technology integration & customer development for electronic sell through (EST) & video on demand (VOD) business models across platforms. As Vice President of International Digital Distribution he took on the additional responsibilities of developing new business models and helping shape the studio’s digital strategy which led to his promotion to Senior Vice President in 2013.
Pete is also a global board director at Mobile Entertainment Forum the world’s leading forum for mobile entertainment.
James is a proven web entrepreneur and has hands-on technology start-up experience including business planning, fund raising, sales, business development, recruiting, finance, etc. James has deep industry experience in web and applications hosting, content delivery, telecommunications and eService with a rich background in consumer products, juvenile products and retail merchandising.
James has been involved in the creation of many successful businesses. He is cofounder and president of EdgeCast Networks Inc, one of the world’s leading content delivery networks, which was acquired by Verizon in November 2013 for US$400m. Along with James’ day to day management responsibility overseeing EdgeCast, he leads the company’s alliances and licensing businesses, working with carriers and network operators around the world.
Jonathan has 10 years mobile internet and telecoms experience at Director level in UK, Asia and Africa. He has 7 years digital media experience at Director level in the UK, Europe, the Middle East and Asia for both start-ups and large enterprises.
Jonathan is currently involved in several Indian based start-ups including Plugged India, which offers a customisable suite of services to digital businesses. He has created a scalable product suite and platform that solves customers’ pain points both in India and the world.