Gophr is a courier application, which enables customers to book jobs directly with a courier and track the progress of a delivery. It has been created to improve the experience for customers and couriers alike, with customers able to review courier performance, all through their smartphone.
After successfully completing its live testing phase with 100 businesses in March, Gophr successfully launched to the public in May, allowing Londoners to order a courier on their smart phone, watch its delivery progress in real time and pay using their smart phone or, for businesses, as scheduled billing.
Gophr has continued to grow the number of deliveries from its expanded trial through public launch by c.10% a week in the period to 30th June 2015 while already achieving some very high penetration in its launch target markets.
At the same time, Gophr has been improving the design of its application and general customer experience based on feedback so far. With those improvements, Gophr will commence a larger marketing campaign and communication strategy over the next quarter. This is to coincide with the end of summer in the UK to maximize impact and generation of revenue.